🎉 30th Anniversary Edition Valid 2026–2027 58 NEW Businesses Over $1,000 in FREE Coupons

Introducing The 30th Annual
Big Soo Coupon Book!

Your Savings. Our Community. One Big Impact.

30th Annual Big Soo Coupon Book

This year's edition is our biggest, boldest, and best yet.

  • ★Brand-new Free Coupon Section — over $1,000 in totally free coupons, no purchase necessary
  • ★5 Golden Coupons hidden inside — each worth over $8,000! Register your unique code to find out instantly if you won!
  • ★58 brand-new businesses joining the Big Soo family this year
  • ★Games, coloring pages & hidden easter eggs throughout
  • ★Completely redesigned — fresh look, same great savings
  • ★Meet Saver Soo, our mascot guiding you to the best deals!
🛒 Order Your Book Now!
What's New In 2026

The 30th Edition Is Our Biggest Yet

Three decades of savings, community, and local love — and this year we've pulled out all the stops. Here's what makes the 30th Annual edition unlike anything we've done before.

NEW
🎟️

Free Coupon Section

Over $1,000 in totally free coupons — no purchase necessary. Just open the book and start saving. It's our biggest gift to the Sioux Falls community yet.

NEW
✨

Complete Redesign

We've given the Big Soo a fresh new look from cover to cover. Cleaner, bolder, and easier to use than ever before.

GOLD
🏆

5 Golden Coupons

5 Golden Coupons hidden inside random books — each worth over $8,000! Every book has a unique registration code. Register yours and find out instantly if you're a winner. Plus, watch our social media for a 6th Golden Coupon giveaway!

NEW
🦸‍♀️

Meet Saver Soo

Our brand-new mascot, Saver Soo, comes in multiple fun personas — guiding you through every page with savings and smiles.

🎮

Fun for the Whole Family

Games, coloring pages, and hidden easter eggs are scattered throughout the book. It's not just coupons — it's an experience.

58 NEW
🏪

More Businesses Than Ever

58 brand-new local businesses joined the Big Soo this year, giving you even more places to save across Sioux Falls.

The Big Soo Golden Coupon

Could You Be One of the Lucky Five?

Hidden inside 5 randomly selected books is a Golden Coupon worth over $8,000 in free prizes from our incredible sponsors. Every book comes with a unique registration code — register yours and find out instantly if you're one of the 5 lucky winners. The thrill is just one step away.

The Big Soo Golden Coupon 2026
$8,000+
Prize Value Per Winner
|
5
Golden Coupons Remaining
|
Instant
Winner Reveal on Registration

✨ Plus — keep an eye on our social media for a chance to win a 6th Golden Coupon in our upcoming giveaway!

🏆 Buy a Book & Try Your Luck! Register Your Book → ✨ See All Prizes & Sponsors
View terms

🎉 Everyone's a Winner!

Every book comes packed with over $1,000 in no-purchase-necessary coupons — no strings attached.

🎟️ 120+ Totally Free Coupons!
💰 No Purchase Necessary

Who's In The Book?

Only The Best of The Big Soo

203 local businesses — including 58 brand-new additions this year.
All of them local, all of them worth supporting.

Fun, Games & Giveaways

More Than Just Coupons!

The Big Soo is packed with surprises beyond the savings — hidden games, fun challenges, and giveaways tucked throughout the book. Meet Saver Soo, our lovable mascot who comes in 11 unique personas, each representing a different slice of the Big Soo experience.

🎁 Spot every Saver Soo persona hidden in the book and enter for a chance to win a FREE book for next year AND a Big Soo plushie! Plus, keep an eye out for other hidden games, prizes, and surprises scattered throughout — because every page is an adventure.

Saver Soo

Saver Soo

Shopper Soo

Shopper Soo

Super Soo

Super Soo

Sweet-Tooth Soo

Sweet-Tooth Soo

Sharing Soo

Sharing Soo

Showtime Soo

Showtime Soo

Sightseer Soo

Sightseer Soo

Sippin' Soo

Sippin’ Soo

Snackin' Soo

Snackin’ Soo

Student Soo

Student Soo

Swimmin’ Soo

Swimmin’ Soo

More Than Just Coupons

30 Years of Serving
The City We Love

When you buy the Big Soo Coupon Book, you're not just saving money — you're investing in Sioux Falls. We are proud to be the #1 fundraiser in Sioux Falls, channeling proceeds directly into the local organizations, schools, youth groups, and charities that make our community extraordinary.

30
Years of Community Impact
200+
Organizations Impacted
$2M+
Raised for Local Organizations
$53M+
Powerful Local Economic Impact
#1 Fundraiser of The Sioux Empire!

Proud Supporters of Organizations Including:

Make-A-Wish South Dakota McCrossan Boys Ranch Sioux Falls Youth Hockey Lincoln High School Chorus SF Jefferson High School Band Midwest Dance Center Boy Scouts Troop 212 Faith Lutheran Youth Sioux Falls Fireworks BV Inspiration Elementary PTA Avera McGreevy Clinic UNW Softball Wildcats Cheer Puerto Rico Mission Trip Holy Spirit Catholic Church LifeChange Church Youth Peace Lutheran Church Risen Savior Youth First Christian Reformed Church Faith Baptist - MomCo Central Church Girls Fastpitch Softball West Central After Prom Harrisburg ASL Class + Many More
❤️ Support Sioux Falls — Buy Now
Official Big Soo Merch

Gear Up. Show Your Pride.

Rep the Big Soo wherever you go. From collector's heritage pieces to everyday essentials, our official store has something for everyone.

🛍️ Shop the Full Store
Stay in Sioux Falls Classic Tee
The "Stay in Sioux Falls" Classic Tee
From $17.00
Big Soo It's a Vibe Cropped Hoodie
The Big Soo "It's a Vibe" Cropped Hoodie
From $50.00
Big Soo Official Embroidered Trucker Cap
The Big Soo Official Embroidered Trucker Cap
From $27.00
1997 Heritage Big Soo Gym Bag
The 1997 Heritage "Big Soo" Gym Bag
From $74.00
Big Soo Heritage Beanie
The Big Soo Heritage Beanie
From $21.00
1997 Heritage Reversible Bucket Hat
The 1997 Heritage Reversible Bucket Hat
From $35.50
Heritage Collector's Mug
The Heritage Collector's Mug
From $15.00
1997 Heritage Adventure Backpack
The 1997 Heritage Adventure Backpack
From $64.00
🛍️ Browse All Products →
✨ Free to Download

Discover, Track, and Save
with the Official Big Soo App

Browse all 239 businesses, track which coupons you've used, register your book for the Golden Coupon Giveaway, and let Saver Soo AI plan your perfect savings day — all in one free app.

 Download on App Store ▶ Get it on Google Play View More →
Big Soo App Screenshot Free App

The 30th Anniversary Edition
Won't Last Long!

Books sell out every year — and with over $1,000 in totally free coupons, 58 new businesses, and 5 Golden Coupons worth $8,000+ each hidden inside, this is the year you don't want to miss. Every book has a unique registration code — register yours and find out instantly if you're a winner. Order before they're gone.

🎉 Order Your Book Today!